Next levelsustainable packaging
Cleaning the air. Saving trees. Replacing plastics for a net positive future. Scalable growth.
A vast resource of fibre material across a major rice-growing region.
Every season, the cheapest way to clear a field is to set it on fire.
Millions of tonnes of rice straw are burned each year. The smoke blankets the region in seasonal haze, releases CO₂ and black carbon, and strips the soil of the very nutrients farmers depend on. The straw is treated as worthless — so it goes up in flames. It’s one of the world’s worst recurring climate disasters. Efforts by governments to ban burning have largely failed because the bans are virtually impossible to enforce.
We make burning economically irrational.
“Tesla didn't invent new batteries —
they made combustion engines irrational.”
We create a dis-incentive to burn by converting crop residues into products that global markets demand. Our mission is decarbonisation and the replacement of plastic at scale.
Packaging materials to replace plastic
Molded-fibre tableware, trays and boxes — a clean swap for single-use plastic.
Cellulose pulp for paper industry
Chemical-free, tree-free pulp for the paper and board industry.
Organic fertilizer to replace chemical fertilizer
Nutrient-rich fertiliser that returns straw's goodness to the soil — chemical-free.
Ecologic Circle is a beautiful and natural extension to rice farming that Arvind and his team know deeply about. It is both needful and urgent, with ripple effects that can change the world.
Poverty
& Wellbeing
& Growth
Production
Action
Stop the burn, start the circle.
One ecosystem, five moving parts. Scroll to follow a single bale of rice straw all the way around the loop — from ashes to impact.
Farm inputs
Farmers get quality seed, organic inputs and a guaranteed buyer — the foundation of a reliable, chemical-free harvest.
Skills & compliance
Training and certification bring every farm up to organic and food-safety standards, unlocking premium global markets.
Straw collection
The rice straw that used to be burned is collected and paid for — a new income stream on top of the grain.
Pulping
Straw becomes tree-free pulp at our facility — no felled trees, no harsh bleaching, just clean fibre.
Molding
The pulp is molded into compostable trays, tableware and packaging that replace single-use plastic — then the loop begins again.
